What is Competitive Intelligence Gathering?

What is Competitive Intelligence Gathering?

What is Competitive Intelligence Gathering? – Competitive Intelligence gathering is the process of identifying, gathering, analyzing, verifying and using information about your competitores from resources such as the Internet. Competitive Intelligence is non-interfering and subtle in nature. Competitive Intelligence Gathering It is non-interfering and subtle in nature compared to the direct intellectual property theft carried out through hacking or industrial espionage. It cocentrates on the external business enviorment. In this method, professionals gather information ethically and legally instead of gathering it secretly. Competitive intelligence helps in determining: What the competitors…

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