What Are The Google Secret? – Google calls itself the “World’s Best Search Engine,” and by most accounts that statement is a true one. Google is not only the world’s largest and most trafficked search site, it’s also one of the 10 most popular sites on the entire Internet. Just look at these statistics:
- More than 73.5 million unique users visit Google each month
- Google is used for more than 200 million searches every day
- Google’s search engine indexes more than 3 billion Web pages, more than 425 million images, and more than 700 million Usenet messages
- Google provides an interface for 88 different languages and offers results in 35 languages—more than half of Google’s traffic is from out side the U.S.
Unlike a portal like Yahoo!, Google is all about searching—no e-mail, no personalized start page, no streaming audio or video. But that doesn’t mean Google is just a simple query box. Google offers basic and advanced Web searching, an editor-driven directory, and dozens of specific searches—for images, news articles, Usenet newsgroup messages, street addresses and phone numbers, and stock quotes and information. Google’s newest services let you search online catalogs and Web sites for products to buy and to narrow your searches to specific government and university sites. Google even lets Web site developers incorporate Google searches into their own Web sites and build custom applications using Google Web Application Programming Interfaces
Why Google Delivers More Targeted Results Than Other Search Engines
Like most of the major search engines, Google assembles the pages in its search index by using special “searchbot” or crawler software to scour the Web. Found pages are automatically added to Google’s ever-expanding database; when you perform a search, you’re actually searching this database of Web pages, not the Web itself.
The results of your Google searches are ranked according to Google’s trade marked PageRank technology. This technology measures how many other pages link to a particular page; the more links to a page, the higher that page ranks. In addition, PageRank assigns a higher weight to links that come from higher-ranked pages. So if a page is linked to from a number of high-ranked pages, that page will itself achieve a higher ranking.
The theory is that the more popular a page is, the higher that page’s ultimate value. While this sounds a little like a popularity contest (and it is), it’s surprising how often this approach delivers high-quality results.
The number of Web pages indexed by Google is among the largest of all search engines (Google and AllTheWeb are continually jockeying for “biggest” bragging rights), which means you stand a fairly good chance of actually finding what you were searching for. And the Google search engine is relatively smart; it analyzes the keywords in your query and recognizes the type of search result you’re looking for. (For example, if you enter a person’s name and city, it knows to search its phone book—not the general Web index.)
Bypass the Search Results and Go Directly to the First Page on the List
You have another option after you enter your search query, other than clicking the Google Search button. When you click the I’m Feeling Lucky button, Google shoots you directly to the Web page that ranked at the top of your search results, no extra clicking necessary. If you trust Google to always deliver the one best answer to your query, this is a fun option to try. For the rest of us, however, it’s still best to view the rest of the search results to see what other sites might match what we’re looking for.
Google Automatically Corrects Your Spelling
That’s right—you don’t have to be a spelling bee winner to search with Google. That’s because Google has built-in automatic spelling correction. If you inadvertently misspell a search query, Google recognizes what you meant to type and provides the correct spelling for you.
So go ahead and type as fast as you can. Google will correct all your spelling mistakes
Search for Similar Words
Not sure you’re thinking of the right word for a query? Do you figure that some Web pages might use alternate words to describe what you’re thinking of? Then use synonyms in your searches!
Google uses the tilde (~) operator to search for synonyms of a specific word. Just enter the tilde before the keyword, like this: ~keyword.
For example, to search for words that are like the word “elderly,” enter the query ~elderly. This will find pages that include not just the word “elderly,” but also the words “senior,” “older,” and so on.
Include Stop Words in Your Search
In an effort to produce more efficient searches, Google automatically disregards certain common words, called stop words, that you might include in your search queries. Including a stop word in a search normally does nothing but slow the search down, which is why Google excises them. Examples of the types of words that Google ignores are “where,” “how,” and “what,” as well as certain single letters (“a”) and digits. For example, if you enter the query how electricity works,
Google ignores the “how” and searches only for “electricity” and “works.” If you want to include specific stop words in your search, you have to instruct Google to do so. You do this by adding a plus sign (+) to your query, immediately followed (with no space) by the stop word you want to include. (Make sure you put a space before the plus sign but not afterwards!) Using our example, to include the stop word “how” in your search, you’d enter the following query: +how electricity works.
Narrow Your Search to Words in the Page’s Title, URL, Body Text, or Link Text
Google offers two methods for restricting your search to the titles of Web pages, ignoring the pages’ body text. If your query contains a single word, use the intitle: operator. If your query contains multiple words, use the allintitle: operator.
We’ll look at some examples.
If you want to look for pages with the word “Toyota” in the title, use the intitle: operator and enter this query: intitle:toyota. If you want to look for pages with both the words “Toyota” and “Camry” in the title, use the allintitle: operator and enter this query: allintitle: toyota camry. Notice that when you use the allintitle: operator, all the keywords after the operator are searched for; you separate the keywords with spaces.
Similar to the intitle: and allintitle: operators are the inurl: and allinurl: operators. These operators let you restrict your search to words that appear in Web page addresses, or URLs. You use these operators in the same fashion: inurl: to search for single words and allinurl: to search for multiple words.
It’s more likely that you’ll want to search the body text of Web pages. You can restrict your search to body text only (excluding the page title, URL, and link text), by using the intext: and allintext: operators. The syntax is the same as the previous operators; use intext: to search for single words and allintext: to search for multiple words.
There’s one more operator similar to the previous batch: inanchor: lets you restrict your search to words in the link, or anchor, text on a Web page. This is the text that accompanies a hypertext link—the underlined text on the page. For example, to search for links that reference the word “dinosaur,” you’d enter inanchor:dinosaur.
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