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What is Competitive Intelligence Gathering?

What is Competitive Intelligence Gathering?

What is Competitive Intelligence Gathering? – Competitive Intelligence gathering is the process of identifying, gathering, analyzing, verifying and using information about your competitores from resources such as the Internet.

Competitive Intelligence is non-interfering and subtle in nature.

Competitive Intelligence Gathering

It is non-interfering and subtle in nature compared to the direct intellectual property theft carried out through hacking or industrial espionage. It cocentrates on the external business enviorment. In this method, professionals gather information ethically and legally instead of gathering it secretly.

Competitive intelligence helps in determining:

Companies carry out competitive intelligence either by employing people to search for the information, or by utilizing a commercial database service, which can be lower in cost.

Sources of Competitive Intelligence

Competitive intelligence gathering can be performed either using direct or indirect approach.

Competitive Intelligence Gathering

Competitive Intelligence – When Did this Company Begin? How Did it Develop?

Gathering competitor documents and records helps to improve productivity and profitability that in turn stimulates the growth of the company. it helps in determining answers to the following:

Attackers can use the information gathered through competitive intelligence to build a hacking strategy.

Information Resource Sites

Information resource sites that helps to gain competitive intellgence include:

EDGAR Database

Source :

EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system, performs automated collection, validation, indexing, acceptance, and forwarding of submissions by companies and others who are required by law to file with U.S Securities and Exchange Commision (‘SEC’). Its primary purpose is to incrase the efficiency and faimess of the securities market for the benefit of investors, corporations and the economy by accelerating the receipt, acceptance, dissemination, and analysis of time-sensitive corporate informaton filled with the agency.



Hoovers is a business research company that provides complete details about companies and industries all over the world. Hoovers provides patented business-related information through the internet, data feeds, wireless devices, and co-branding agreements with other online services. It gives complete information about the organizations, industries, and people that drive the economy.



LexisNexis provides content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic markets. it maintains an electronic database of legal and public-records related information. it enables customers to access documents and records of legal, news, and business sources.

Competitive Intelligence Gathering

Competitive Intelligence – What Are the Company’s Plans?



MarketWatch tracks the pulse of markets for engaged investors. The site is an innovator in business news, personal finance information, real-time commentary, and investment tools and data, with journalists generating headlines, videos, and market briefs.

The Wall Street Transcript


The Wall Street Transcript is a website as well as a paid subscription publication that publishes industry reports. It expresses the views of money managers and equity analysts of different industry sectors. The site also publishes interviews with CEOs of companies.



Alexa is a great tool to dig deep into the analytics of other companies. It allow users to :



Euromonitor provides strategy research for consumer markets. It publishes reports on industries, consumers, and demographics. It provides market research and surveys focused on the organization’s needs.

Competitive Intelligence – What Expert Opinions Say About The Company



SEMRush is a competitive keyword research tool. It can provide a list of google keywords and Adwords for any site, as well as a competitor list in the organic and paid google search results. It enables an approach for gaining in-depth knowledge about what competitors are advertising and their budget allocation to specific Internet marketing tactics.

Copernic Tracker


Copernic Tracker is website tracking software. It looks for new content on Web pages and when it detecs a change, it notifies the user by email, including a copy of the Web page with the changes highlighted, or by displaying a desktop alert. Copernic Tracker helps to track online forums and social media, auctions, news sites, product updates, new job notices, competitors web sites and so on.



Attention Meter is a tool used for comparing websites(traffic) by Using Alexa, complete, CrunchBase, and Quantcast. It gives a snapshot or traffic data as well as graphs from Alexa, Complete, CrunchBase, and Quantcast for the specified websites.

Monitoring Website Traffic of Target Company

Attackers can monitor a target company’s website traffic using tools such as Web-stat, Alexa and monitis to collect vuluable information. These tools helps to collect information about the target’s customer base which help attackers to disguise as a customer and launch social engineering attacks on the target.

The information collected includes:

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